Painting Contractor Success: Background
They came to us looking for assistance in growing their business. They wanted to be a dominant player in the New England Area and eventually expand to a national market. Their goal was to reach businesses in their target industries and convert specific companies from their list of prospects.
situation
- They wanted to the a dominant player in the New England Area and expand to national market
- Had an ineffective approach to convert the businesses and verticals they were targeting
- Results were difficult to measure
Approach
- Researching specific verticals and developed a target markets strategy
- Drive relevant customers through the information gathering cycle and re-market their services
- Each vertical is developed with a persona that we targeted throughout the buying cycle
Results
- Over 12 million impressions
- Website traffic increased by 2000% YoY
- Brand recall increased by 315%
- Lead generation grew by 1,097%
- Generating a 36% conversion rate
Brand
Recall
Recall
100
%
Lead Gen
Growth
Growth
0
%
Conversion
Rate
Rate
0
%
Our clients average
400% or more ROI
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