Higher Education Success: Background
The University of Massachusetts was looking to implement a unique strategy to drive recruitment, interest, and increase applications to programs through international exposure.
situation
- Implement a unique strategy to drive recruitment and interest
- Increase program applications through international exposure
- Had a limited available budget. Needed to control ad-spending most cost-effectively
Approach
- Reviewed prior year strategies, target audiences, and major markets
- Developed a plan to drive more brand awareness in foreign markets within high interest in programs offered
- Adwords strategy that allowed UMass to get the most out of its budget
Results
- Acquisition across channels grew by over 12%
- Recruitment-related interest grew by over 1000% from the phone calls
- Targeted the right audiences to achieve UMass’s goals quickly and efficiently
Growth
Acquisition
Acquisition
100
%
Recruitment
Interest
Interest
0
%
Reduced
Spend
Spend
0
%-
Our clients average
400% or more ROI
Are you? We will tell you how you can generate more profit from your digital efforts.
