Hospitality Success: Background
An International Ski Resort’s advertising had reached a plateau, they were looking to expand their marketing efforts to gain more bookings through their slower seasons from their top markets which include: Australia, Japan, United States, and S.E. Asia. One of their biggest challenges was that they were in a very competitive space and they were not getting a strong enough return on investment from their campaigns.
situation
- Their advertising had reached a plateau
- Gain more bookings through their slower seasons from their top markets which include Australia, Japan, USA, and S.E. Asia
- Within a competitive space, they were not getting a strong ROI from campaigns
Approach
- Created a well-rounded marketing plan to connect with current customers, prospects, and brand loyalists throughout the decision path to booking
- Gain visibility and traffic to their newly designed website
- Keep current customers engaged and encouraged return visits for brand advocacy
Results
- Traffic increased: 108% Referral, 109% Direct, 146% Organic, 1,364% Social Referral
- The goal conversion rate increased by 400%
- Bookings increased by 495%
Goal Conversion
Rate
Rate
100
%
Bookings
0
%
Website
Traffic
Traffic
0
%
Our clients average
400% or more ROI
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