Local Law Firm Success: Background
They came to us looking for assistance in growing their firm. They wanted to be a dominant player in the area and eventually expand to a broader market. Their goal was to reach prospective clients in their target areas and convert them into clients. Before working with us, they were using traditional marketing. This approach proved ineffective in converting the prospects, making the results difficult to measure. The company was ready to take the next step and grow its firm through digital marketing.
situation
- The client wanted to grow their firm to be a dominant player in the area
- Previously working with traditional marketing, ineffective with converting prospects
- Faced challenges with a limited available budget for ad spend
Approach
- Goal was to drive relevant customers through information process and bring them back into play after learning more
- Keyword targeting – Increasing visibility in relevant searches when prospects are actively searching online
- Geofencing – Placing a perimeter around top prospect locations and getting in front of the right audience at an exact geographical area
Results
- Implemented a strategy for client to get the most of of its budget
- Lead generation grew by over 1000%
- The client had more highly-targeted leads that closed at a higher rate
Lead Gen
Growth
Growth
100
%+
close rate
0
%+
Reduction
in Spend
in Spend
0
%
Our clients average
400% or more ROI
Are you? We will tell you how you can generate more profit from your digital efforts.
