Bliss Spa Success: Background
Bliss® Spa, was looking for assistance in growing their reach in the local area within a lunch time commute. They wanted their presence to be felt in the local community. They hoped to increase brand awareness and recognition, as well as build brand loyalty and engagement to consumers in the local area. Their overall goal was to drive brand awareness, increase visits mid-day and product purchases.
situation
- Bliss Spa was looking for assistance growing its reach in the local area within a lunchtime commute
- Increase brand awareness and recognition
- Increase visits mid-day and product purchases
Approach
- Built a full plan and strategy to focus on platforms most relevant to the brand’s target audience
- Built custom campaigns targeted by location, specific time of day, and devices
- Found a niche where customers would call in with questions and allow the Bliss associates to get them to book. We built custom campaigns to drive phone calls.
Results
- Ads generated 3 million impressions within a few short months
- Increased brand awareness exponentially
- Search impression share reach 70.57% of the market
- Drove higher bookings & phone calls during their slowest mid-week times
Impressions
100
M
Search
Imp Share
Imp Share
0
%
More
Bookings
Bookings
0
%
Our clients average
400% or more ROI
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